While many fans campaign to #MakeSolo2Happen, it seems the first Solo film may have discouraged Disney from releasing its other Star Wars films in May.
According to the Art of The Rise of Skywalker book, “Solo: A Star Wars Story had been intended to be the first of many Star Wars films to return to the franchise’s traditional late-May release date.”
As The Direct notes, “Star Wars films have traditionally been released in the month of May, as was the case with the franchise’s first six movies. When Disney took over the franchise, they shifted to a primarily Winter-based release schedule.”
So the conclusion one might draw is that Solo’s poor box office performance has prevented Disney from moving Star Wars films to May releases.
But there are other factors to consider. Solo came soon after 2017’s The Last Jedi, which divided fandom right down the middle. There was already turmoil and negativity towards the franchise going into May of 2018. To add to that, general Star Wars burnout is a real thing, and two movies within months of each other, instead of getting an entire year to breathe, is a lot to handle.
Another factor is the poor marketing campaign for Solo. It simply did not get the same marketing love from its creators that other franchise films received. Fans new the film was coming, but the general public barely knew the details.
So while Solo might not be the best movie in the franchise, blaming its poor performance alone for altering release schedules might be hasty. Disney and Lucasfilm have part of the blame, as well.
But that’s one writer’s humble opinion. What do you think? Sound off in the comments!